While the thematic consistency between all forms of media is that they are impermanent - and have to be saved intentionally - there are multiple other elements of Snapchat, including: The messages can be simply pictures, videos or text (or some combination), and can be uploaded to a story, much like Instagram stories, among other things. The catch is that these messages, in whatever form, only last for a short time before they ‘expire’ and are unreachable. The much older - in relative terms - app is an instant messaging device where users can send various kinds of media to each other. But what about our other contender? Let’s take a look at the fab features Snapchat has to offer. These are some of the main elements TikTok provides - although we could fill an entire blog with TikTok’s capabilities. Geolocation: ‘TikTokers’ can broadcast live to other users in their proximity as well as see if another user is living around them.Live video streaming: Users can film themselves, or events, live in real time, and can even earn money with this feature.Reactions: Ever want to see yourself reacting to someone else’s content? Well on TikTok you can! Users can post videos of themselves taking in other videos.User tagging: Unlike Instagram’s hashtags, users can tag other ‘TikTokers’ or trends, inviting people to join a challenge - like the Duet challenges - or simply to add to a trend – like the #DatingWrapped trend.Likes and comments: Liked videos collect on one of the pages available to the users, and likes - in the form of hearts - and comments are perusable below the video.
Exporting to other social media: Videos are easily shared to other social platforms, making content readily transferable.AR features: Augmented reality is popular on many social platforms, and TikTok is no different - users can add accessories digitally for extra enriching effects.Filters and effects: Whether users want to add a filter - like the ‘beauty’ filter - to their video, or lip-sync along to music in the app, there are many fun stickers and animations to make video content shine.Video creating, uploading and editing: Users can record or upload their personal content to the app and edit them with playback speed, size or music.These can be pieces of short-form video content - even under 15 seconds - or as long as 3 minutes. Users film, edit and build their own videos and post them to the world. Algorithms curate a feed that channels new videos into a user’s view based on their interests. Like any social media site, there are guidelines on what can be posted - but these restrictions don’t keep content from being wildly creative and interesting. The creative limits of these videos are pretty much nonexistent: Users can post anything they want - from dances to pranks to informational discussions. This social media site is all about that video content, with music as the secondary focus. Regardless, we’re going to break them down based on the elements that may be helpful for your business - should you choose to take advantage of them. Maybe you’ve been using these social platforms since they were introduced or perhaps you’ve never been on them a day in your life. TikTok vs Snapchat: Key Differences and Similarities
Today we’re getting into TikTok vs Snapchat, 2 apps that may just surprise you with how versatile and beneficial they can be to a brand! Let’s start scrolling and tapping and get into it. We know you don’t have the time in your day to spend hours researching every app and getting acquainted with the demographics, subcultures and general attitudes while producing excellent marketing content - so we’ve done it for you.
After all, communicating your brand values and assets to target audiences all over the world is all in a day’s work! When it comes to digital marketing, where user experience reigns supreme, knowing the ins and outs of each app will set you and your brand up for success.
PROS AND CONS OF SOCIAL MEDIA INFOGRAPHIC FULL
Unfortunately, Googling “latest internet trends” isn’t going to give you or your marketing strategy a full picture of what these social media sites are all about.īut you’re a marketer and you’re ready for the challenge. Welcome to the age of fast-paced, high-content media - have you seen the newest trend? If not, no worries, because it’s just been replaced with another, much more compelling internet phenomenon.
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